We believe very strongly that word-of-mouth recommendations are much better than doing a Google search (e.g. for “renovation contractor”). After all, you are more likely to choose a renovation contract if your friend tells you he/she is good.
We do something similar at RecomN.com.
When you search for services on RecomN.com, let's say a renovation contractor, we look at several factors to figure out which contractors to prioritise on your search results.
These factors may include the overall rating given by customers for a particular professional.
We also look at your Facebook connections to see if any of your friends know that contractor, or have reviewed them before.
Above: The business listing of a renovation contractor. At the bottom of the page, we show how closely you are connected to this contractor, based on your Facebook friends.
That's why we encourage you to connect your social networks e.g. Facebook to RecomN.com. The more friends you have connected to RecomN.com, the better your recommendations will be. Also, the more reviews you and your friends write, the better the recommendations are for your entire social network!